Positive Poster

Poster assignment for the word ‘Positive’. The letters that spell out the word were cut out of paper and temporarily glued to the poster, then the poster was carefully positioned on the main street at night, with black acrylic paint placed in front of the poster (at the distance measuring the radius of the car tire).

Essentially I used the tire like an ink-roller. After the cars ran over and almost completely covered the poster in black paint, the poster was repositioned, dried and the letters were peeled off revealing the word.

The idea was to play with (or invert) the meaning of the word within the context of typography in terms of ‘negative’ and ‘positive’ space.

Edition: 1